Agreement gives washingtonpost.com readers relevant Web search results and advertising
WASHINGTON and MOUNTAIN VIEW, Calif. (July 18, 2007) – Washingtonpost.Newsweek Interactive and Google (NASDAQ: GOOG) announced today that they have extended their agreement to deliver contextually targeted ads and Google™ Web Search functionality to washingtonpost.com’s Web pages. Readers will benefit from fast, accurate Web results through Google search and see relevant Google ads throughout washingtonpost.com’s Web pages when they perform a Google search directly from the site. Washingtonpost.com will continue to benefit from access to Google’s extensive network of advertisers. Additional details of the agreement are not being disclosed.
"We’re happy to extend this relationship and value partners like Google whose technology enhances washingtonpost.com for both our readers and our advertisers," said Caroline Little, CEO and Publisher, Washingtonpost.Newsweek Interactive.
"We’re pleased washingtonpost.com is extending their AdSense agreement based on the value they have seen from the program to date," said Marc Leibowitz, Google’s director of Web syndication partnerships. "Combining both contextual and site targeting, we think AdSense is the most effective and efficient way to monetize online content. Our continued relationship is a testament to our efforts to make the program a success for washingtonpost.com."
Google gives publishers a simple way to monetize their content by connecting Google’s network of hundreds of thousands of advertisers with Websites in the AdSense™ content network. With a variety of ad formats including text, image and video, AdSense gives advertisers the ability to communicate their messages in compelling ways and allows publishers to customize the look and feel of their sites to give consumers the best possible online experience. AdSense has a number of targeting options so publishers can maximize their revenue potential and advertisers can effectively meet their campaign goals no matter their budgets. Site targeting, a feature of AdSense available to all program participants, helps publishers earn even more revenue by connecting them with new advertisers who are willing to bid a higher cost-per-thousand-impressions for space on their site.
About Washingtonpost.Newsweek Interactive
Washingtonpost.Newsweek Interactive (WPNI) is the online publishing subsidiary of The Washington Post Company (NYSE:WPO). Its mission is to create truly interactive platforms that offer unmatched user experiences by developing editorial products with world-class reporting, multimedia features and award-winning content.
WPNI’s news and information sites, which include washingtonpost.com, Slate, Newsweek.com, BudgetTravelOnline and Sprig.com, inform and encourage conversation and debate while reaching millions of unique and active users each month. WPNI properties’ long lists of awards include the first-ever Emmy for original video journalism online awarded to washingtonpost.com, as well as National Journalism Awards, Pictures of the Year International Award, several Digital Edge Awards, multiple Edward R. Murrow Awards and White House New Photographer’s Association Awards, among others.
The company is headquartered in Arlington, VA.
About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
Media Contacts:
Kris Coratti
Washingtonpost.Newsweek Interactive
Kris.Coratti@wpni.com
703-469-2763
Brandon McCormick
Google
bmccormick@google.com
650-253-0674
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Google and AdSense are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
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