Google to Offer Live Webcast of Google Chrome OS Update

Announcement
November 19, 2009

Who: Google Inc.

What: Live webcast of Google’s update on Google Chrome OS, held at its Mountain View, Calif. headquarters.

When: Thursday, November 19th, 10:00am – 11:00am PST

Where: investor.shareholder.com/googpr/eventdetail.cfm?eventid=75092

Why: Google to offer an update on Google Chrome OS and provide a look at the work that has been done thus far, an overview of the technology, and launch plans for next year. Speakers will include Sundar Pichai, Vice President of Product Management and Matthew Papakipos, Engineering Director for Google Chrome OS.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.

Contact:

Eitan Bencuya
press@google.com
+1.650.930.3555

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Google is a trademark of Google Inc. Other trademarks are the property of their respective owners

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Google to Acquire AdMob

MOUNTAIN VIEW, Calif. (November 9, 2009) – Google Inc. (NASDAQ: GOOG) today announced that it has signed a definitive agreement to acquire AdMob, a mobile display ad technology provider, for $750 million in stock. This acquisition will enhance Google’s existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area.

"Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time," said Susan Wojcicki, Vice President of Product Management at Google. "AdMob is the quintessential Silicon Valley startup – generating impressive year on year revenue growth – and we’re excited to welcome this talented team to Google."

"I think people underestimate how important ads have been to funding the development of innovative content on the Internet. Our goal all along at AdMob has been to make it possible for developers and publishers to bring their products and ideas to mobile with the same business model," said Omar Hamoui, Founder and CEO of AdMob. "We’re proud of the progress we’ve made towards accomplishing this goal, and joining Google will only accelerate this process, ultimately leading to very real benefits for end users around the world. As publishers and developers generate more revenue from their mobile products, they will invest more, and their mobile offerings will become richer, more creative and more robust."

The deal will help Google in its efforts to develop more effective tools for creating, serving and analyzing emerging mobile ads formats. As this ecosystem continues to grow, the company expects these new marketing media to offer significant benefits:

• Advertisers will be better able to engage mobile users with AdMob’s ad formats
• Publishers and developers will be able to monetize their content more effectively, which has benefits for the wider mobile ecosystem
• Users will see more relevant ads and ultimately get access to more ad-supported content and applications – improving their mobile experience

"Attracting the world’s top engineering talent and people with entrepreneurial vision to Google has always been crucial to our success. AdMob’s proven track record in innovating at speed will help maintain that culture – which is why we are so excited to be working with them," added Vic Gundotra, Vice President of Engineering at Google.

Both companies have approved the transaction, which is subject to customary closing conditions.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top Web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall Web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Media Contact:

Matt Furman
Google
650-214-5304
mfurman@google.com

Investor Contact:

Maria Shim
Google
650-253-7663
marias@google.com

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Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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Searching the e-store: Google Commerce Search now available to power retail websites

MOUNTAIN VIEW, Calif. (November 05, 2009) – Google Inc. (NASDAQ: GOOG) today announced a new hosted enterprise search product, Google Commerce Search™, to power online retail stores and e-commerce websites with the speed and accuracy customers expect from Google™. While e-commerce has advanced significantly in the past 15 years, search technology has been a barrier to online retail growth. The average online retailer conversion rate is just three percent [1] but could potentially be five to ten times higher. [2] Commerce Search will help retail website stores reach their full potential as commercial hubs by improving the shopping experience for customers and the associated conversion rates for retailers.

Google Commerce Search brings retailers:

• Ultra-fast speed and accuracy, by leveraging Google’s platform to provide sub-second response time to customer queries. Commerce Search also uses proprietary ranking technology to analyze the products in each data feed and serve the most relevant match. High quality, lightening-fast search increases conversions, as customers can quickly find specific products without having to navigate complex hierarchies on a website.

• E-commerce-specific search features, like parametric search, sorting, spell checker, stemming, and synonym suggestions. These features allow users to easily refine their searches. Retail-specific features like product promotions and product boost allow administrators to fine-tune their marketing approach in real-time and maximize conversions. The rich Commerce Search API also allows retailers to fully customize the search experience on their website.

• Deployment and scaling ease, because Commerce Search is hosted by Google and fully based in the cloud. Retailers can implement the tool very quickly and don’t need to worry about maintenance. Using the hosted Google platform also allows retailers to scale without concern for seasonal peaks or valleys.

• Integration with Google tools, like Google Analytics™ and Google Product Search™. Retailers can measure changing conversion rates through Commerce Search integration with Google Analytics on their website. E-commerce vendors benefit from providing a single feed of their catalog items to power Google Commerce Search for their website store and for indexing on Google Product Search. This helps retailers reduce costs and increase consistency across their inventory.

“We’re excited to bring Google Commerce Search to market in time for the holidays,” said Dave Girouard, president, Google Enterprise. “To date the technology powering retail website stores has not kept pace with innovation in search. Google Commerce Search will help customers find accurate results extremely fast, to the benefit of retailers and customers alike.”

Birkenstock USA has implemented Google Commerce Search on one of their online properties and found it made an immediate impact on their business.

“Google Commerce Search is improving user satisfaction – bounce rates have decreased and we’re seeing more return customers,” said Jeff Kilmer, COO, Birkenstock USA. “The search results are ultra-fast, so customers more easily find the specific products they’re looking for. We deployed Google Commerce Search quickly and easily, and we’ve seen dramatic conversion improvement since implementation. It has also meant a better shopping experience for our customers, which is critical given the holiday season rush.”

Better searching means better conversions and a better online shopping experience. Learn more about Google Commerce Search at www.google.com/commercesearch.

Media Contact:

Aviva Gilbert
Google Inc.
press@google.com

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Google, Google Product Search, Google Analytics and Google Commerce Search are the trademarks of Google Inc.

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[1] Forrester, Trends 2009: US Online Retail report, by Sucharita Mulpuru, April 2009

[2] Nielsen Online, “MegaView Retail” as cited by Marketing Charts, September 30, 2009

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Google to Present at the Fifth Annual Piper Jaffray Global Internet Summit

MOUNTAIN VIEW, Calif. (November 3, 2009) – Google Inc. (NASDAQ:GOOG) announced today that Bradley Horowitz, Vice President, Product Management, will participate in a question-and-answer session at the Fifth Annual Piper Jaffray Global Internet Summit in Menlo Park, California. The session is scheduled for 3:45 p.m. Eastern Time / 12:45 p.m. Pacific Time on Wednesday, November 11, 2009.

To access the live audio webcast of the session, please visit investor.google.com/webcast.html.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Contacts:

Maria Shim
Investor Relations
650.253.7663
marias@google.com

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Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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